Friday, April 27, 2007

Now, Nike+iPod!

Went success in co-branding with several brands, such as with The Global Fund, which focusing on to fight AIDS in Afrika, Apple released iPod nano under label PRODUCT (RED), nowadays, Apple teams up with Nike to launch a breakthrough product, named Nike+iPod Sport Kit.


As quoted from their official website:
You don’t just take iPod nano on your run. You let it take you. Music is your motivation. But what if you want to go further? Thanks to a unique partnership between NIKE and Apple, your iPod nano becomes your coach. Your personal trainer. Your favorite workout companion. Introducing Nike + iPod.
I'm an Apple MacBook user and I thought Apple & Nike idea was brilliant. Whenever I go to the gym, I always see people running on the treadmill with iPod in their pocket. So, now with this kit, it's even less hassle, and it can measure & record the distance & pace of a walk or run. This iPod nano is eqquiped with accelerometer attached to or embedded to the shoes. The accelerometer then send the run or walk history to iPod wirelessly. Pretty cool, hah?

More about Nike+iPod Sport Kit as written in Wikipedia:

The kit was revealed on May 23, 2006 but for a short time was unavailable for purchase. The kit is able to store information such as the elapsed time of the workout, the distance traveled, pace, or calories burned by the individual wearing the shoes, and display it on the screen or broadcast it through the headphones of an iPod.


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